(Kaysville, UT) March 10, 2025 – Inc. Magazine has named Jenny Groberg, CEO and founder of BookSmarts Accounting and Bookkeeping, as an honoree of the prestigious Female Founders 500 list. Before this year, only two women from Utah had received this recognition in the eight years since the list began. This year, Jenny is one of FIVE Utah-based founders to be honored.
Each year, Inc. selects female entrepreneurs driving meaningful change and evaluates candidates on revenue, growth, funding, and impact. BookSmarts stood out as an all-female accounting firm redefining financial services by empowering women with flexible employment opportunities. As a remote-first company, BookSmarts challenges traditional business models, allowing women to expand their skills while balancing career and family. They experienced over 25% growth in revenue, employees, and clients in 2024. Groberg led this expansion after returning from a leave of absence due to a Traumatic Brain Injury, demonstrating the strength of a renewed mission.
BookSmarts’ innovative model has been featured in The Wall Street Journal, SUCCESS Magazine, Entrepreneur, Forbes, Accounting Today and more, and has driven significant growth for their clients by supporting them through major acquisitions, including serving over 100 franchisees. It was also recognized as one of 100 Utah Companies Championing Women, awarding scholarships, funding internships, and donating to local causes.
“Being named to Inc.’s Female Founders 500 list felt impossible at first, but this recognition proves that there’s always a chance,” Groberg states. “It’s a huge national honor, not just for me but for my team and for women in business who deserve to be celebrated and empowered. This moment has taught me to embrace my achievements, surround myself with those who uplift me, and continue building opportunities for other women to succeed.”
Beyond BookSmarts, Groberg advocates for work-life balance, mentors women in business, and champions inclusive workplace policies, continuing to shape the financial industry and empower professionals.
To see the complete list of honorees, please visit: https://www.inc.com/female-founders/2025
About BookSmarts Accounting and Bookkeeping
BookSmarts Accounting and Bookkeeping is a pioneering, all-female financial services firm dedicated to providing expert accounting and bookkeeping solutions while championing workplace flexibility and inclusivity. Founded by Jenny Groberg, BookSmarts empowers women in finance by offering remote work opportunities, customizable schedules, and professional development. The company serves a diverse range of clients, from small businesses to multi-location franchises, delivering financial clarity with integrity and innovation. Recognized for its impact, BookSmarts has been featured in The Wall Street Journal, SUCCESS Magazine, Entrepreneur, Forbes, Accounting Today and named one of 100 Utah Companies Championing Women. To learn more, visit booksmartspro.com.
About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
