Press

Woman CEO comes back from brain injury to build accounting firm

March 28, 2024

Jenny Groberg, CEO and Founder of BookSmarts, provides an exclusive look at BookSmarts’ history and the TBI experience that shaped her career. Later, she dives into BookSmarts’ innovative approach to P&L audits.
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Hiring A Bookkeeper Can Benefit You Throughout The Year, Not Just At Tax Time

March 21, 2024

Founder and CEO Jenny Groberg shares powerful reasoning for why businesses should consider hiring a bookkeeper long before tax season hits
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Jenny Grogberg, joins Clint Betts and Garrett Clark on this episode of the Silicon Slopes podcast

March 20, 2024

From starting as a one person company to scaling and winning CEO of the Year in Utah Business, Jenny's on the fast track to revolutionizing her industry.
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Meet Jenny Groberg of BookSmarts

November 1, 2023

BookSmarts Accounting & Bookkeeping was started 15 years ago by Jenny Groberg, a wife and mother trying to financially support her young family. With a background in finance and experience as an outsourced CFO...
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What is Girl Math and How Can You Apply It to Your Financial Strategy?

October 13, 2023

You pay for a latte with money from your Starbucks app, so your bank account balance doesn’t change. That means the coffee was basically free, right? This is just one example of “girl math,” a trend overtaking social media...
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"No Spend January" might be key to no debt in 2024

January 19, 2024

Jenny Groberg, CEO and Founder of BookSmarts Accounting and Bookkeeping, and Emily VanBrocklin, COO, joined us on the show to share why “No Spend January” might be the right move for you.
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Seven Healthy Money Habits

January 18, 2024

Whether you want to be better with handling money or get out of debt, Jenny Groberg has seven great tips to help you achieve your goals. Stick to a budget, Pay down debt, Start an emergency fund, Save more for retirement Learn how to invest...
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8 Money Resolutions For Student Loanees

December 18, 2023

The resumption of student loans — after a three-year hiatus and following the Supreme Court’s striking down of President Joe Biden’s forgiveness program in June — started in October for millions of borrowers...
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3 Student Loan Repayment Issues That Could Cost You Money & How To Avoid Them

January 11, 2024

The resumption of student loans — after a three-year hiatus and following the Supreme Court’s striking down of President Joe Biden’s forgiveness program
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Seven Healthy Money Habits

January 18, 2024

Whether you want to be better with handling money or get out of debt, Jenny Groberg has seven great tips to help you achieve your goals. Stick to a budget, Pay down debt, Start an emergency fund, Save more for retirement Learn how to invest...
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Jenny Groberg's journey to resiliency after traumatic brain injury

October 12, 2023

There is something about the power of perseverance. In 2018, Jenny Groberg, a wife, mom and business owner, slipped and hit her head, suffering a traumatic brain injury...
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Jenny Groberg of BookSmarts on the Midnight Founders Podcast

December 18, 2023

Jenny Groberg talks about how she built her company BookSmarts. A pioneer in doing remote work, she has great advice for entrepreneurs about living lean to get out of debt quick.
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