Meet The Team

Jenny Groberg

CEO & Founder, BS Finance

Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions.

Jenny's work has been cited in Forbes, Fox Business Live, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women.

Emily VanBrocklin

COO, Accountant, BS Accounting

An early bird who loves the mountains, water, skiing, and a good dance party. Energized by solving problems, connecting with people, and listening to audio books. First-time grandma and unabashed dog lover. Supporting staff and clients is her super-power.

Cara Reese

Accountant, Director of Training, MS Accounting

Loves sports, listening to podcasts, reading books and baking. Is willing to try anything new and spending time with my family.

Ashley Linton-Welsh

Accountant, Manager, Onboarding Specialist, MAcc, CPA

Loves spending time with her husband and daughter, which usually includes being outside, watching movies or playing games. Avid softball player and true crime junkie. Will never turn down a plate of nachos, or any Mexican food for that matter.

Robyn Hathaway

Accountant, MS Accounting- Taxation

Robyn stays busy watching over and loving her very active children! She also enjoys reading and crocheting.

Celeste Loveland

Bookkeeper, Payroll Specialist, BS Elem Education

Enjoys reading, learning, and listening to podcasts, especially true crime. Loves spending time with family and friends.

Tristen Maxfield

Accountant, BS Accounting

Loves spending time with her husband and three kids, especially getting snuggles. Lifelong Atlanta Braves fan. Enjoys playing games, listening to true crime podcasts, watching movies and tv shows, spending time with extended family, and picking up the occasional book.

Amber Messina

Accountant, BS Accounting

Enjoys spending time with her family and discovering her family history; loves a great workout, creating music, and road trips.

Rebecca Sorenson

Bookkeeper, AS General Education

Mother to 4 crazy kids. Loves listening to audiobooks and staying up way too late watching TV. She loves spending time baking with her kids, with anything that involves chocolate being her weakness.

Taylor Williams

Accountant, MAcc

A devoted mother and wife, who cherishes family above all else. Has a passion for travel, especially to beach destinations, skiing, hiking, and soaking up nature. Her perfect night in would be warm, chocolate chip cookies and a game of Catan. A big nerd for all things accounting and currently working towards her CPA.

Kinzee Bogdon

Accountant, BS Accounting

Creating memories and experiencing new things with her husband and 3 kids are her favorite hobbies. She loves epic dance parties, movie nights, and date nights. You can find her relaxing to the sunsets and crime shows.

Mallory Christensen

Accountant, BS Finance & Economics

Utah native and mom to two crazy kids. Enjoys baking and eating all things bread. Lover of board games, puzzles, basketball, and camping. My favorite places to eat are T Jin China Diner, Zupas, and Joe's Italian Restaurant.

Georgia Tarbet

Accountant, BS Accounting

A lover of all things brownies and spending time with family. Can often be found near a piano with a guitar in hand. Always down for a traveling adventure, especially if it involves the sun and the beach! Loves Sephora, weight lifting, and Cafe Rio

Tierney Linton

Bookkeeper, BS Family and Consumer Science

Loves spending as much time with family as she can. When not in her garden, she is crocheting or crafting up something new. With a to be read list as tall as she is, reading is her constant get away. Any form of pasta or bread will bring her great joy as well.

Ann Frederickson

Accountant, BS Business Information Systems

Spends free time camping with family including husband and 4 children, playing games with mom and sister, and sewing - mostly quilts. Loves Wednesday morning pickleball and Excel spreadsheets. A perfect night is a get together with a group of friends and laughing until we cry.

Annie Armstrong

Data Specialist, BS Anthropology

Loves to be outdoors rock climbing, camping, and mountain biking with her husband and two sons. She also enjoys spending endless hours snuggled up reading good books any chance she gets. Listening and dancing to music always brings her happiness.

Paola Villanueva

Admin Director, AB Communication Arts

Revels in her role as a mother to her two delightful boys and as a devoted wife to her husband. She views herself as a lifelong learner and finds constant fascination in nature. Spending quality time with her family brings her immense joy, as does enjoying date nights with her husband or some alone time. Good food and good music never fail to make her smile.

Audrey Carlson

Data Specialist, BS Secondary Education

Loves Diet Coke, 49er Football, and time in the sun near any body of water. She is often found hiking, playing pickleball, watching crimeTV, reading or at a swim meet. Her biggest joy comes from traveling with her husband and two college aged boys.

Kate Parreño

Bookkeeper, BS Psychology

Kate loves reading, spending quality time with her dog, binge-watching TV shows, and cooking. Her passion for books mirrors her commitment to excellence in her work, and her knack for whipping up delicious dishes reflects her attention to detail and creativity.