Meet
The Team
Each member of our Team is key to our success and to seeing that you experience the highest level of financial services available.
Meet The
Team
Each member of our Team is key to our success and to seeing that you experience the highest level of financial services available.
Jenny Groberg
CEO & Founder, BS Finance
Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 30+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny's work has been cited in Forbes, Fox Business Live, Entrepreneur Magazine, Accounting Today, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is a 2023 top 100 companies in Utah championing women.
An early bird who loves the mountains, water, skiing, and a good dance party. Energized by solving problems, connecting with people, and listening to audio books. First-time grandma and unabashed dog lover. Supporting staff and clients is her super-power.
Emily VanBrocklin
COO, Accountant, BS Accounting
Loves sports, listening to podcasts, reading books and baking. Is willing to try anything new and spending time with my family.
Cara Reese
Accountant, Director of Training, MS Accounting
Loves spending time with her husband and daughter, which usually includes being outside, watching movies or playing games. Avid softball player and true crime junkie. Will never turn down a plate of nachos, or any Mexican food for that matter.
Asley Linton-Welsh
Accountant, Manager, Onboarding Specialist, MAcc, CPA
Robyn stays busy watching over and loving her very active children! She also enjoys reading and crocheting.
Robyn Hathaway
Accountant, MS Accounting – Taxation
Enjoys reading, learning, and listening to podcasts, especially true crime. Loves spending time with family and friends.
Celeste Lovaland
Bookkeeper, Payroll Specialist, BS Elem Education
Loves spending time with her husband and three kids, especially getting snuggles. Lifelong Atlanta Braves fan. Enjoys playing games, listening to true crime podcasts, watching movies and tv shows, spending time with extended family, and picking up the occasional book.
Tristen Maxfield
Accountant, BS Accounting
Enjoys spending time with her family and discovering her family history; loves a great workout, creating music, and road trips.
Amber Messina
Accountant, BS Accounting
Mother to 4 crazy kids. Loves listening to audiobooks and staying up way too late watching TV. She loves spending time baking with her kids, with anything that involves chocolate being her weakness.
Rebecca Sorenson
Bookkeeper, AS General Education
A devoted mother and wife, who cherishes family above all else. Has a passion for travel, especially to beach destinations, skiing, hiking, and soaking up nature. Her perfect night in would be warm, chocolate chip cookies and a game of Catan. A big nerd for all things accounting and currently working towards her CPA.
Taylor Williams
Accountant, MAcc
Creating memories and experiencing new things with her husband and 3 kids are her favorite hobbies. She loves epic dance parties, movie nights, and date nights. You can find her relaxing to the sunsets and crime shows.
Kinzee Bogdon
Accountant, BS Accounting
Utah native and mom to two crazy kids. Enjoys baking and eating all things bread. Lover of board games, puzzles, basketball, and camping. My favorite places to eat are T Jin China Diner, Zupas, and Joe's Italian Restaurant.
Mallory Christensen
Accountant, BS Finance & Economics
A lover of all things brownies and spending time with family. Can often be found near a piano with a guitar in hand. Always down for a traveling adventure, especially if it involves the sun and the beach! Loves Sephora, weight lifting, and Cafe Rio.
Georgia Tarbet
Accountant, BS Accounting
Loves spending as much time with family as she can. When not in her garden, she is crocheting or crafting up something new. With a to be read list as tall as she is, reading is her constant get away. Any form of pasta or bread will bring her great joy as well.
Tierney Linton
Bookkeeper, BS Family and Consumer Science
Spends free time camping with family including husband and 4 children, playing games with mom and sister, and sewing - mostly quilts. Loves Wednesday morning pickleball and Excel spreadsheets. A perfect night is a get together with a group of friends and laughing until we cry.
Ann Frederickson
Accountant, BS Business Information Systems
Loves to be outdoors rock climbing, camping, and mountain biking with her husband and two sons. She also enjoys spending endless hours snuggled up reading good books any chance she gets. Listening and dancing to music always brings her happiness.
Annie Armstrong
Data Specialist, BS Anthropology
Revels in her role as a mother to her two delightful boys and as a devoted wife to her husband. She views herself as a lifelong learner and finds constant fascination in nature. Spending quality time with her family brings her immense joy, as does enjoying date nights with her husband or some alone time. Good food and good music never fail to make her smile.
Paola Villanueva
Admin Director, AB Communication Arts
Loves Diet Coke, 49er Football, and time in the sun near any body of water. She is often found hiking, playing pickleball, watching crimeTV, reading or at a swim meet. Her biggest joy comes from traveling with her husband and two college aged boys.
Audrey Carlson
Data Specialist, BS Secondary Education
A mom to twins, Lera loves photography and digital creatives. Spending time at the beach, taking road trips, reading self-help books, and participating in her kids' activities keep her busy and give her joy.
Lera Madrona
Admin Assistant
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Hali Munns
Data Specialist
Hali Munns
Data Specialist
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
Kate Parreño
Bookkeeper, BS Psychology
Kate loves reading, spending quality time with her dog, binge-watching TV shows, and cooking. Her passion for books mirrors her commitment to excellence in her work, and her knack for whipping up delicious dishes reflects her attention to detail and creativity.
Hali and her husband have two beautiful children that make their world brighter every day. Camping, sports, and extended family functions are some of her favorite things to do. Hali is an outgoing, music-loving, soda junkie Mama.
