BookSmarts In
The Press
The services and value that we provide to businesses of all sizes is making big news in the media. See what all the excitement is about.
BookSmarts In
The Press
The services and value that we provide to businesses of all sizes is making big news in the media. See what all the excitement is about.
Hiring A Bookkeeper Can Benefit You Throughout The Year, Not Just At Tax Time
Founder and CEO Jenny Groberg shares powerful reasoning for why businesses should consider hiring a bookkeeper long before tax season hits
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More Women Than Ever Are Working...But There's a Catch
High demand for employees combined with opportunities for remote work and a surge in female entrepreneurs are sending a flood of women into the labor market. Moms have new opportunities with remote work, yet are still on the hook for family responsibilities.
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New Years Resolutions: Ways To Battle Debt For The Coming Year
Lexie Petrovic of Fox Business News conducts a live interview with Jenny Groberg, Founder of BookSmarts Accounting. They discuss the importance of proper handling of debt and ways to improve your financial health in the coming year.
A Finance Expert's 5-Minute Hack to Make More Money in 2025
Even businesses that are growing won't withstand the test of time if they ignore their bottom line. "Growth without profitablitity is an unsustainable business practice," says Jenny Groberg, CEO of BookSmarts Accounting and Bookkeeping.
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Woman CEO comes back from brain injury to build accounting firm
Jenny Groberg, CEO and Founder of BookSmarts, provides an exclusive look at BookSmarts’ history and the TBI experience that shaped her career. Later, she dives into BookSmarts’ innovative approach to P&L audits.
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Be cautious of loans with high interest if no cosigner is involved
BookSmarts Accounting Founder Jenny Groberg emphasizes the importance of understanding personal loans for rent as a potential solution during financial hardships in an article from SuperMoney. She cautions borrowers to weigh the risks and benefits before taking on additional debt.
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7 Ways Millennials Can Budget Time and Money When Caring for Boomer Parents
The first step for those caring for aging parents, in order to effectively budget their own money and time, is to talk finances with their folks. Ensure they have health insurance, savings and know how to budget.
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Prefer Jury Duty to Filing Taxes? 4 Essential Tips To Make Your Taxes Easier
Every taxpayer has individual considerations and unique factors, which can make them fearful and unsure “especially when you hear the horror stories of an IRS audit tipping someone’s life upside down,” said Jenny Groberg, CEO and founder of BookSmarts
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What is Girl Math and How Can You Apply It to Your Financial Strategy?
You pay for a latte with money from your Starbucks app, so your bank account balance doesn’t change. That means the coffee was basically free, right?
This is just one example of “girl math,” a trend overtaking social media...
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How to identify Fraud and Scammers when using Venmo
Scammers are finding ways to trick people on payment apps like Zelle and Cash App by pretending to be customer support or sending fake payment alerts, leading to big losses. To stay safe, double-check who you're talking to, keep your info private, and report anything suspicious to the app’s official support channels.Learn how to invest...
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A simple Accounting Strategy
What strategy is suggested for businesses to help them identify trends and avoid unexpected tax liabilities? Jenny Groberg, CEO of BookSmarts emphasizes that regularly comparing current income and expenses to previous years helps businesses identify trends, address financial outliers, and avoid unexpected tax liabilities.
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Founder Story: How Jenny Groberg founded BookSmarts Accounting
Jenny Groberg founded BookSmarts to support her family while her husband attended medical school. After being turned down a remote job opportunity, she became a certified QuickBooks ProAdvisor and began consulting for small businesses. Her expertise in identifying profit leaks and customizing services contributed to the firm's growth and success.
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Best Accounting Software
Cloud accounting software is a must-have for small businesses. The right choice can really boost how efficiently you run things and give you great insights into your financial health.
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Finances with Boomer Parents
Jenny Groberg, CEO of BookSmarts, shares some practical advice: start talking to your parents early about their finances. Understanding where they stand can help you plan ahead and avoid surprises when caregiving responsibilities come into play.
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How To Use the Envelope Budgeting System
Learn how the envelope budgeting system can transform your finances! Jenny Groberg shares how this cash-based approach helped her pay off $250,000 in student loan debt in just two years. Ideal for overspenders and couples, it’s a simple way to set clear spending limits and take control of your budget.
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Mission and Motherhood- Go Big or Go Bigger
Jenny Groberg shares her journey of building BookSmarts Accounting and Bookkeeping while raising children, overcoming a traumatic brain injury, and pioneering remote work. She emphasizes empowering women, financial planning, and her mantra, "Go Big or Go Bigger," to inspire bold entrepreneurship.
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60/30/10 Budget rule
Why does Jenny Groberg, CEO of BookSmarts Accounting, caution against replacing the 50/30/20 budgeting rule with the 60/30/10 rule? The latter shifts too much focus toward necessities and reduces savings allocations. She emphasizes that maintaining a balanced budget is essential for long-term financial stability and achieving financial goals.
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Triumphing over adversity to build women's accounting firm
Embracing resilience, determination to rebuild her identity, and the power of hope -- transformed the life of Jenny Groberg, CEO and founder of BookSmarts. She turns adversity into strength, serving hundreds in her community.
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Silicon Slopes Conversations: Jenny Groberg, BookSmarts
Let's dive into the power of knowledge and organization in shaping personal and professional success. In this insightful Silicon Slopes conversation, Jenny Groberg of BookSmarts highlights how leveraging "book smarts" can transform the way we approach challenges, build businesses, and achieve goals.Learn how to invest...
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Finance lessons that teens miss in schools
Jenny Groberg, CEO of BookSmarts Accounting, shared five essential money lessons teens miss in school—credit, debt, budgeting, investing, and retirement planning. She encouraged parents to step in and teach these vital skills at home, setting their kids up for a financially confident future. Don’t let your teens miss out on these must-know money tips!
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Balancing Business and Family: Jenny Groberg’s Journey to Success
If you’re looking for a fresh take on balancing work, family, and financial success, this episode is a must-listen! Jenny Groberg, CEO of BookSmarts Accounting, dives into practical tips for living within your means, prioritizing profitability over growth, and challenging the norms in finance.
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ARC: Jenny Groberg | Tips for Mortgages, Down Payments
Prepare for one of the biggest financial decisions of your life. Rethink what’s possible, even in the current housing market. Jenny Groberg offers a treasure trove of insights for those navigating the often-daunting journey to homeownership.Learn how to invest...
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50 summer budgeting tips for families
An expert-backed strategies for families to manage their summer spending. Suggestions include setting a summer budget, finding affordable activities, taking advantage of discounts, and tracking spending.
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Jenny Groberg | 2024 CEO of the Year - Utah Business
Jenny Groberg | 2024 CEO of the Year, shares her journey of overcoming a traumatic brain injury. Her recovery and return to her role as CEO were made possible through the support she received from her medical team, family, friends, and her dedicated staff at BookSmarts. Her gratitude is reflected in her commitment to giving back through mentorship, education, and creating employment opportunities.
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Tax Breaks:
Jenny Groberg, CEO of BookSmarts Accounting and Bookkeeping, advises business owners to view professional tax assistance as an investment that extends beyond tax season.Learn how to invest...
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7 Ways Millennials Can Budget Time and Money When Caring for Boomer Parents
Balancing caregiving for aging parents while managing your own life is tough. Experts offer compassionate advice on budgeting, seeking financial aid, and organizing time, helping Millennials navigate these emotional challenges.
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Feeling the pain of high quarterly taxes? Try these strategies - Utah Business
Struggling with high quarterly taxes? Jenny Groberg, CEO and founder of BookSmarts shares expert strategies to help small business owners reduce liabilities, optimize savings, and stay financially prepared. Tackle taxes smarter with her practical advice!
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Seven Healthy Money Habits
Whether you want to be better with handling money or get out of debt, Jenny Groberg has seven great tips to help you achieve your goals. Stick to a budget, Pay down debt, Start an emergency fund, Save more for retirement.
Learn how to invest...
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"No Spend January" might be key to reducing debt for the comming year.
Jenny Groberg, CEO and Founder of BookSmarts Accounting and Bookkeeping, and Emily VanBrocklin, COO, joined us on the show to share why “No Spend January” might be the right move for you.
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Meet Jenny Groberg of BookSmarts
BookSmarts Accounting & Bookkeeping was started 15 years ago by Jenny Groberg, a wife and mother trying to financially support her young family. With a background in finance and experience as an outsourced CFO...
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AI and budgeting are the biggest challenges for newer graduates
Challenges a graduate may face look a little different this year. Jenny Groberg, CEO and founder of BookSmarts Accounting, knows how numbers and money work. Hear her advise for graduates on this KSL channel 5 podcast.
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Next Generation Confused About the Value of Remote Work
Do kids think they’ll be worse off working from home in sweats rather than leaving in a suit like their dad? Hopefully not. Jenny Groberg, founder of BookSmartsPro is a work-from-home mom of five children. She says her three oldest will do everything possible to work from home rather than in an office.
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Jenny Grogberg, joins Clint Betts and Garrett Clark on this episode of the Silicon Slopes podcast
From starting as a one person company to scaling and winning CEO of the Year in Utah Business, Jenny's on the fast track to revolutionizing her industry.
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Seven Healthy Money Habits
January 18, 2024
Whether you want to be better with handling money or get out of debt, Jenny Groberg has seven great tips to help you achieve your goals. Stick to a budget, Pay down debt, Start an emergency fund, Save more for retirement
Learn how to invest...
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Jenny Groberg's journey to resiliency after traumatic brain injury
October 12, 2023
There is something about the power of perseverance.
In 2018, Jenny Groberg, a wife, mom and business owner, slipped and hit her head, suffering a traumatic brain injury...
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Jenny Groberg of BookSmarts on the Midnight Founders Podcast
December 18, 2023
Jenny Groberg talks about how she built her company BookSmarts. A pioneer in doing remote work, she has great advice for entrepreneurs about living lean to get out of debt quick.
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